A big social preventive campaign conducted by PZU – the greatest insurance company in Poland. We've created a WWW site, multimedia and ad creations.
The campaign's goal was increasing safety on roads by influence on behavior of drivers and passengers. The goal of WWW site was to induce users to identify with the slogan "STOP to Road Madmen" and to educate them. Rich content: cartoon, psychotest, quizzes, games (also dedicated game EduRacing 3D), animated infographics, articles and useful information – all at funny and informal style – were appreciated by thousands of users.